BOZEMAN, Mont. -

15-year old Zane Browning doesn't smoke but he says he often sees other kids his age smoking cigarettes around town.

"I think you see it more frequently now," says Browning.

He says he doesn't see a lot of teens drinking but he knows some of them do. About 37 percent if you consider a self-reported survey of high school teens in Montana. That's down 13 percent from 2003.

According to a high school survey the Office of Public Instruction administers every odd year, drinking and smoking are down while distracted driving gives education officials cause for concern.

The survey indicates high school students who have ever smoked a cigarette decreased from 61 percent to 41 percent in 10 years. Binge drinking and prescription drug abuse is also down. But distracted driving is on the rise. 56 percent of students reported texting or emailing while driving in the past 30 days. That's up six percent from 2011. Talking while driving is up nine percent.

While he doesn't drive yet, Browning tells me he definitely notices that trend.

"A lot of people do it and don't even think about it," says Browning.

I sat down with School Resource Officer Mark Van Slyke to get his take on what can be done to curb incidences of distracted driving. He tells me it all starts with education.

"I'm sure a lot of kids had had near misses with traffic accidents, that picking up the cell phone for two to three seconds is more than enough time to get into a serious crash, either hurt or kill someone," says Van Slyke.

Van Slyke says graphic commercials may do the trick for some, but sooner or later more kids will either get into a crash or know someone who does due to distracted driving.

Students like Browning agree and say more enforcement may also help.

"Maybe if more people get in trouble for it, they'll probably stop," says Browning.

Folks with the Office of Public Instruction say crashes related to distracted driving are preventable and say parents can also do their part when they lead by example.