BOZEMAN, Mont. -

Katalin Green is the founder and publisher of Montana Bride magazine. "We promote and focus on destination Montana weddings," she said.

On Friday, she and over 150 others attended a workshop hosted by Senator Jon Tester, to learn how to strengthen the link between Montana businesses and the state's tourism.

"There's opportunities out there to expand their business, create more jobs and be more successful," Sen. Tester said.

Speakers like Roger Dow from the U.S. Travel Association said tourism is Montana's second biggest industry next to agriculture. And if businesses can capitalize on it, he said there's potential to grow exponentially.

"The international market has huge opportunities for Montana," Dow said. "People want to see the authentic, the 'real' America."

After Dow spoke, a Montana business panel, which included Bozeman's Massive Studios Marketing and West Yellowstone's Yellowstone Vacations, shared their success stories and offered tips.

Green said she launched the magazine just over 10 years ago. Since then, has seen interest from brides around the world.

"Montana wedding tourism is growing. It's exciting," Green said. "We receive inquiries everyday. We have a lot of followers on our Facebook page."

On average, she said each destination wedding in Montana brings in 100 guests- which means good revenue for local businesses.

"That includes lodging, restaurant, activities- they're rafting, they're fishing, they're hiking and they're visiting our state parks and national parks," Green said.

It's about marketing Montana, she said, and through a strong social media presence, website and blog- she's been able to grow her business, and bring tourists to Big Sky Country.

She hopes to eventually launch a national and international, "Say 'I Do' in Montana" campaign.

And that's what speakers at Friday's workshop said businesses can do to help themselves, and the Treasure State.