Some downtown businesses in Missoula tell us they're getting a boost from the Big Sky Documentary Film Festival.
Festival directors say 20,000 people attended festival screenings last year, which translates into a $2.9 million economic impact, according to Destination Missoula.
That money is spread across downtown.
One business that's really feeling the effects is the Market on Front Street, a cafe located down the street from the Holiday Inn, where most of the film makers are staying.
Owner Ben Sokoloski tells us he's seen traffic grow by 15 to 20 percent.
"It's kind of fun seeing people from New York, California, individuals come in here,” said Sokoloski. “It's exciting about this film festival. I think that Big Sky has really done a tremendous job of supporting this and getting a tremendous word out there, so congratulations to them"
Festival directors expect attendance to be even higher in 2014.