MISSOULA, Mont. - Friday is a big day for shoppers; it's when stores hold some of their best sales of the year and this year they're starting earlier than ever.
Instead of the normal 2 a.m. Black Friday opening, this year may stores opened their doors at 6 p.m. for what people are calling ‘Grey Thursday.'
At the Best Buy in Missoula, one of the busiest stores in the region, NBC Montana followed shoppers inside to see what deals they were aiming to get and how far they were willing to go to get that best deal.
Debbie Shicane and her family are from Cottonwood Idaho and she tells us they drove nearly four hours to Missoula to try and get the best deals.
"This is the second year we've done this," Shicane says. "We think it's going to be really exciting."
Shicane says hitting Grey Thursday sales is starting to become a family tradition.
"We plan on spending all night just shopping and enjoying each other --- the whole family, the grandkids," she says. "Everybody came to enjoy this weekend with us."
Inside Best Buy XBOX's, televisions, Kindle's and all sorts of electronics and games flew off the shelves as hundreds of anxious shoppers made their way through the aisles.
We asked residents if it's the first time they have waited in line on Grey Thursday.
"Yes it is," says Missoula resident Melissa Schwendinger. "I worked in retail and had to suffer through that end but this is my first time actually being a customer."
"I'm just here because my wife brought me but that's okay I'm having fun," says Utah resident Derrick Dutson.
"I don't usually do this so it's just for fun and to see what's out there," says Maine resident Brandon Hale.
Shicane on the other hand says she's on the hunt for a special Christmas gift.
"We decided we want to get a Surface," she says. ""We saw them advertised on TV and were hoping to get a really good deal on one."
If you aren't planning on hitting up the early morning Black Friday sales, don't forget the deals continue on Cyber Monday.