Record number of tourists visited Montana in 2012


POSTED: 10:31 AM Apr 21 2013
university of montana

A University of Montana study has found that more tourists visited Montana in 2012 and spent more money than in any previous year.
The Missoulian reports ( that the school's Institute for Tourism and Recreation Research estimates that 10.8 million people visited Montana last year and spent $3.27 billion.
The institute says the number of visitors is a 2 percent increase from 2011 and the money spent is about a 15 percent increase.
Norma Nickerson, director of the institute, says it appears travelers and consumers are no longer reluctant to spend discretional money.