It's been a landmark week for Planned Parenthood in Missoula.
Affordable Care's cost sharing policies kicked in. That includes no co pay for women's birth control pills.
It's created controversy on both sides of the issue. Opponents don't believe taxpayer dollars should fund Planned Parenthood.
But more men are using Planned Parenthood services in Missoula.
The Missoula men's clinic's client load has almost doubled in the past three years.
Brandon Robson has his own personal physician.
But the Missoula man was getting his blood pressure checked at the Men's Clinic Thursday.
The University of Montana elementary education student is in his late 20's.
"It's definitely something that both male and female can use,"
said Robson, "it can be part of family planning."
It's expected that more than 800 men will use the Missoula men's clinic in 2012. That's up from only 390 male clients in 2009.
In 2010, 595 men used the services. In 2011, there were 674 male clients.
So far this year, 405 men have used the service.
"I think it's showing more guys are being more active in planning and their own reproductive health," said services outreach coordinator Joe Slemberger.
Slemberger has been a visible advocate for the men's clinic.
"We've saturated the community with radio ads, with TV ads, and with newspaper ads,"
said the outreach coordinator.
The clinic has gender neutral colors.
Men's magazines are available in the waiting room.
The clinic offers testing for sexually transmitted infections.
"We also offer blood pressure, cholestral and diabetes screenings," he said, " and we'll do sports physicals."
Most men who come to Planned Parenthood in Missoula come to be tested for sexually transmitted infections. In Missoula, chlamydia is the most common STI.
The most common age group with that infection are young men and women aged 15 to 24, said Slemberger.
He said men, especially healthy young men, are notorious for not going to the doctor. He's trying to change that.
There are also men's clinics in Billings, Helena and Great Falls.