But he didn't see how that would translate into additional revenue. Wizards spokesman Scott Hall said that while every jersey the club sold Monday had Collins' name on it, "it was not a large amount."
"I think it would be a terrible move to try to sign him for financial gain or rating," Lee said. "He has too much respect for himself to be used for something other than what he is, which is a basketball player."
At least one NBA executive, Golden State Warriors President and COO Rick Welts, who in 2011 became the first openly gay American sports executive, said he doesn't think Collins' announcement will have any effect on him being signed for the 2013-14 season.
"I think whatever percentage chance Jason had of being on an NBA roster when he woke up yesterday is probably identical this morning," he said. "Actually, I'll take that back. ... If he was 7 feet tall yesterday morning, my guess is with the weight that was lifted off his shoulders yesterday, he is probably 7'2", so that might improve his chances."