The Bozeman 3-on-3 basketball tournament, now in it's third year, has grown from 80 teams in year one, to 125 this year. But event organizer Dale Dawkins says it still has plenty more room to grow.
"We feel like we've gotten this system down, how this thing will actually work and now we're just at that place where we really need to start branching out to more leaders in the community, to our community as a whole to come out and begin to serve with us in the things that we're trying to bring to Bozeman," Dawkins said.
45 people volunteered to help with set-up, refereeing and cleaning up Main Street, which was shut down for the tournament.
And while some businesses may have seen that as a negative, with no cars allowed on the major parts of Main, Dawkins hoped the influx of people would help.
"We don't want to be a hindrance to the businesses downtown, we want to bring more downtown that more business can happen down here," he said.
At Mackenzie River Pizza, with a basketball hoop just feet away from the entrance, general manager Allison Collins said business was booming.
"We're going to get a lot of exposure to a lot of new customers coming down for the event, walking by smelling the food and just seeing what we have to offer. So it really gets a lot of different people downtown, we definitely experience a good sales volume," Collins said.
The tournament gives people a chance to interact with community members, compete, and have a good time.
"It's a good event. It brings everybody around, kind of just get everybody around, teach them how to play basketball," said dunk contest champ Omar Westmoreland.
"The staff just jazz on something like this happening downtown. It's not just a regular day at work, we get to look out the front window and we see a basketball tournament out on Main Street, a different kind of customer coming in today," Collins said.
Event officials have high goals for next year's tournament. They hope to grow it into a staple in the summer basketball circuit, and an event that not just people from Bozeman, or even Montana make sure to come to, but people around the country.
"We want 500 teams to line the streets of Bozeman, that would be an incredible, incredible sight. It would have a huge, huge economic impact on the community," said Dawkins.