I am originally from the small town of Yankton, South Dakota, located in the southeast corner of that state. I grew up in Yankton, graduated from Yankton HS in 1985, and attended the University of South Dakota in 1989. Having worked on-air in radio during college, after graduating, I went to work for an AM/FM combo in Sioux Falls, SD as an Account Executive. After about a year, I got bored and left, only to end up back in media working for a bi-weekly Arts and Entertainment newspaper called Tempest Magazine. After about 18 months, I left there to try my hand in TV sales. My first job was with KDLT-TV, the NBC affiliate for eastern South Dakota. After about 3 years, I was promoted to General Sales Manager, where I stayed for 2 years.
I then moved south to Kansas City, Missouri, where I took a job with KMBC-TV, an ABC affiliate. After 4 1/2 years with KMBC, I took a position with KCTV-TV, the CBS affiliate in Kansas City, as the National Sales Manager where I remained until 2008. In August of 2009, I joined the Bonten Media Group as the Director of Sales for KECI, KCFW, and KTVM, and moved to Missoula with my wife Kristi and our 6 year old son.
I have been in media and marketing for just over 20 years. I have been witness to great advertising as well as campaigns that were complete failures. I truly believe that any and all advertising is great regardless of what medium an advertiser might choose as long as it is done correctly. Too often, the decision to advertise is made for the wrong reason, and in turn, falls short of expectations.
I have been blessed to have worked with small businesses with one employee as well as national accounts with budgets in the millions. I have been intimately involved in planning and executing a client's campaigns across different mediums, developing multi-platform campaigns, and have written more than one script on the back of a napkin. It isn't just one experience that I call on to help me help my clients, it is 20 years of experience. I am the sum of all my years and adding more every day. I have the simple goal of serving as a resource to my clients, offering honest if not blunt advice on how to make their marketing dollars work for them.
The greatest joy I get out of my work is when I am told "it worked." Working with national accounts, everything is based on numbers, but you often don't hear if your efforts led to success for the client. Working with local clients directly, it is when I hear that traffic was up, sales were up, or a strategy paid off that my job means the most to me. We often like to think we are experts in every field, but we are not. I consider myself well-versed in the field of marketing and advertising, but I still try learn more about this ever-changing business every day of my life. Technology has changed this industry dramatically in the past 5 years and will change it even more in the next 5 years. It is important that we prepare ourselves for the shift and find ways to make the latest technology work for our clients.
The tenets of successful advertising don't change, just the way they are implemented.
Send me an email at: firstname.lastname@example.org Or give me a call at: 1-406-523-0943 or 1-406-523-0932